‘BIZZARRINI IS REBORN’
Our team provides PR support for the legendary Italian motorsport marque, Bizzarrini, which was ‘reborn’ in November 2020. Holding the wheel are several uniquely experienced leaders in the luxury automotive sector, including three former Board Members of Aston Martin. Bizzarrini is one of the most storied and iconic names in automotive history, so the exciting news of this revival was covered by global, national and niche media around the globe, including Bloomberg News, La Repubblica, Autocar, Jalopnik, Automotive News Europe and Road And Track.
In January 2021, we supported the announcement of the marque’s forthcoming Revival Series – as covered by widespread luxury and automotive publications such as The Robb Report USA, Wallpaper Magazine, Salon Privé, La Gazzetta dello Sport and NZZ. Then, in April, further details were announced about the making of the 5300 GT Revival Corsa, including the ability to draw upon 1,000 original technical drawings and plans to guide the building of 24 cars which will all be uniquely built for today’s user.
Bizzarrini CEO, Christopher Sheppard, is quoted in Car Buzz as saying, “Our engineers are peeling back layers of automotive history. For example, the first cars had a single wing mirror, while the bonnet [hood] was originally made from steel, and subsequently replaced by a composite example.” Rezam Al Roumi, Member of the Board, describes the process as ‘painstaking but essential’, adding, “We are daring to be different, just as Giotto Bizzarrini was back in the 1960s. Giotto was a pioneer – an engineer who rivaled Enzo Ferrari, Ferruccio Lamborghini, and Battista Farina. He believed in building the very best racing machine of the age, using the best available technology and a strong personal vision.”
Our team is honoured to have the privilege of helping to communicate this marque’s combination of the finest design, craftsmanship and engineering excellence in the automotive world. All of which will ensure this legendary name lives on for a new generation of enthusiasts and collectors. This was detailed by Bizzarrini CMO, Janette Green, via a live television interview we secured on the ‘World Business Report’ programme for BBC World News.
MAKING AUTOMOTIVE HISTORY: BIZZARRINI THE LEGENDARY ENGINEER
If you share our passion for the detail behind remarkable feats of science, engineering and art, then here’s a little more about Bizzarrini the man.
Born in Livorno in 1926, Giotto Bizzarrini was an automobile engineer with a reputation for solving problems, leading him to work for Ferrari (including on the Ferrari 250 GTO) and to produce the Bizzarrini 5300 GT Stradale, the Le Mans class-winning A3/C, and the 1900 GT Europa, amongst others. Bizzarrini worked for makers including Iso, Lamborghini and Alfa Romeo. The physical legacy of this eponymous marque is scarce and fragmentary, save for a few extremely well-known, incalculably valuable cars. Curious to know more about the marque, the cars and the man? Then head to Wikipedia.