The Essential Parent Co.

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The brief was to facilitate a national media launch of this ‘first of its kind’ product from an award-winning team of experts: a series of filmed guides for new parents, advised and presented by Professor Lord Robert Winston. 

A consumer and specialist media campaign included a broadcast tour of national and local television and radio, including appearances on ITV This Morning, LBC and BBC Radio stations.

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We conceived and managed a specialist photographic shoot at Lord Winston’s home, involving models and actors, with coverage featured in the national press – Mail On Sunday, You Magazine, The Times, Metro – and mother & baby media – Mother & Baby Magazine, Prima Baby, Gurgle.com, Ask A Mum, Mums Street – amongst others. Our personal as well as professional insights were key to understanding this account, and conveying the uniqueness and innovation of the product.