Through a combination of media training, media campaigns and documentary film-making, our team is helping raise the profile of The WRAC Association, a charity that supports women who serve (or have served) in the army.
It is now 100 years since the first women served in the forces, and how their roles have progressed! Before WW2, joining up was rare for women, but now they form 1 in 10 of those serving in the army, traveling all over the globe and doing pretty much the same tasks as male counterparts. We’ve been raising awareness of the role these pioneering women played during WW2, including Betty Webb MBE, who helped to crack enemy codes at Bletchley Park, and Colonel Dame Kelly Holmes, who joined the WRAC aged seventeen.
Holmes maintains that 10 years’ service as a fitness training instructor helped her achieve two Olympic gold medals. At Remembrance time 2018, BBC Radio 5 Live invited two of the charity’s Members to the studio to tell their own stories, and even take calls from listeners. This was a rare chance to spend two hours on air conveying their mission to support other women, which resulted in other women coming forward to join the Association: mission accomplished!
The WRAC Association provides camaraderie and support for its members, and offers grants to women in times of hardship. This was highlighted by a special report for Channel 4 News – ‘Meet The Forgotten Women Veterans’ in response to the hardship campaign we ran in the media. This sensitively handled report highlights the specific challenges women face after leaving The Army, and the lack of support available to them.
In what has been a monumental year for the WRAC Association as they celebrate their centenary this year, Sophie, Countess of Wessex joined the ladies at Guildford Cathedral for an afternoon of joy and comradeship back in March. BFBS covered the event, interviewing three wonderful women.
We recently secured a three-page spread in The Lady magazine, including a mention on the front cover, as the WRAC Association celebrated the launch of their own exhibition at the National Army Museum, “Rise of the Lionesses”. BBC London listeners were also treated to an interview with Betty Webb (MBE) and WRAC Association member Pat Rosewell, as they both told their stories to an audience of thousands.