Founded in 2005, Strip is the UK’s ‘original and best’ chain of waxing, laser and apparel boutiques, with a firm emphasis on luxury.
Curious PR launched Strip’s fifth London-based salon on Upper Street, Islington, with a head-turning, feline themed event attended by key members of the media. Our team also provided PR support to launch Strip’s medical laser rejuvenation offering, and to launch athleisure-wear to the fashion and fitness media.
Our activity helped raise awareness of the Strip brand as ‘more than just waxing’ and generated an even wider A-List celebrity following by securing valuable coverage in the fashion, beauty, luxury and wellbeing media, such as: British GQ, NetDoctor, Mr Porter, Calibre, RED Magazine, Reveal, Stella Magazine (The Sunday Telegraph), Fabulous (The Sun), The Daily Mail, The Daily Express, Glamour, The Sunday Mirror, FRUK, Pause, Your Fitness and Healthy Magazine – as well as in London titles: including METRO, ES Magazine, Absolutely Magazines, Sloane! The City and The Resident.