Over the last 50 years, the UK’s songbird population has plummeted by a staggering 50%, yet few people are aware of this decline. The Charity SongBird Survival uses its donations to help halt and reverse the loss of species such as robins, tits and sparrows. it does so by funding scientific research at the top UK universities to pinpoint the reasons behind the loss. Curious PR’s long-standing experience and passion for biodiversity within environmental sustainability means we can interpret this science, and communicate relevant messages to journalists and key stakeholders, including the public – both urban, rural, young and old. There are a plethora of issues facing our dawn choristers: climate change, habitat loss, urbanisation, and predation by cats and other species. But with better understanding, and the right actions and policies, their voices can grow stronger once again.