Fast fashion is something we’re NOT on board with at Curious PR. Most garments are worn just 14 times before they are binned, so we’re delighted to be working with OFFENSIVE Fashion. This new ethical and stylish fashion brand worn by men (mostly) is inOFFENSIVE to the planet, with made-to-last, supersoft garments made from Oeko-Tex fabrics to ensure the least toxic manufacturing processes. The brand was conceived with wellness at the heart of its founders’ vision to bring feel-good style via comfortable, stylish, ethical and long-lasting garments to buyers around the world.
Having distilled the brand’s essence, visual style and tone of voice to make the brand loom large on Instagram and Facebook, we got ‘on the offensive’ to launch during lockdown via a pacy, tasty and energising Zoom launch party hosted by major talents from the world of fashion, fitness, music production and cuisine: TV & Radio Presenter and fitness coach, Olivia Cox London, music producer & DJ, Jazz Purple, BBQ master chef, Daniel Cooper, and haute couture catwalk model, Pascal Wilke. The highly successful, fun and at-times hilarious event was sponsored by Aduna Superfoods and K1 Beer and led to media and social media coverage which continues to emerge in the likes of FRUK and Savant Magazine. Important influencers continue to come on board organically. There has been an overwhelming response to competitions hosted by websites including Men’s Health, Marie Claire and COSMOPOLITAN.
When we get out of lockdown, we hope to all get ‘on the offensive’, deal with whatever life throws at us, and grab whatever wonders it offers – with both hands! #OFFENSIVEgetonit