We’re winning rightly-deserved recognition for Mellor&Smith – arguably London’s bravest brand advertising agency. (Their team doesn’t do ‘beige’ – as witnessed via its hilarious Bland Book.) Our client’s mission? Getting brands to take creative risks that make them stand out from the crowd, rather than throwing money away on ads that are ‘just expensive wallpaper’.
As the champagne slipped down at the industry’s biggest conference of the year – Cannes Lions – we secured an invitation from BBC World News’ Talking Business Programme for the agency’s 24-year-old Creative, Cookie Tabinor, who roared loudly about the demise of creativity which means a shocking 89% of ads seen are immediately forgotten. Speaking to a live audience of 120,000,000 viewers just shows: this Cookie doesn’t crumble. Paul Mellor (Co-Founder) got to chat to BBC Radio London for a full 15 minutes on the subject of ‘What’s happened to all the good ads?’
If you’d like to solid proof of the power of risks, push in your ear buds for TFR: The Podcast to hear interviews by Cookie and Paul with some inspiring figures – from a Mars mission astronaut, to legendary copywriters, Vicki Ross and Drayton Bird. Or why not join 450 other people at one of their sell-out TFR Events.
(Just in case you’ve been wondering: The T stands for ‘Take’, the R stands for ‘Risks’. We’ll leave the rest to your… You got it. No beige.)