We’re winning rightly-deserved recognition for Mellor&Smith – arguably London’s bravest brand advertising agency. Their team won’t do ‘beige’ as seen via its hilarious Bland Book. Our client’s mission? Getting brands to take creative risks that make them stand out from the crowd, rather than throwing money away on ads that end up being ‘expensive wallpaper’.
As the champagne slipped down at the industry’s biggest conference of the year – Cannes Lions – we secured an invitation from BBC World News’ Talking Business Programme for the agency’s 24-year-old Creative, Cookie Tabinor, who roared loudly about the demise of creativity which means a shocking 89% of ads we see are immediately forgotten. (Speaking to a live audience of 120,000,000 viewers just shows this Cookie doesn’t crumble.)
If you’d like solid proof of the power of risks, pop in your ear buds for TFR: The Podcast to hear interviews by Cookie and Paul Mellor (Co-founder) with an inspiring array of experts – from Mars mission astronauts to the founders of LoveHoney, and legendary copywriters, Vicki Ross and Drayton Bird. Or you could join 450 other people at one of their sell-out TFR Events.
And just in case you’re wondering: the T stands for ‘take’, the R stands for ‘Risks’. We’ll leave the rest to your… You got it. No beige.