Kegel8 makes home-use medical devices to treat pelvic floor health issues. It is the most recommended brand by UK GPs and gynaecologists, in this medical niche.
We have been helping raise awareness of the brand by helping break one of the ‘last taboos’ in health: bladder weakness, which 1 in 3 women experience. We’ve been launching imaginative health campaigns involving health experts and case studies to ‘tell the story’. These include #PelvicRoar for World Continence Day 2018 which achieved an outstanding global reach of 99 million thanks to articles we secured in Mail Online (world’s most-read news website), The Mail On Sunday, Cosmopolitan, Women’s Health and the British Journal of Family Medicine, supported with social media activity. We’ve also launched the new menopause campaign, #PositivePause in collaboration with Hot Flush for World Menopause Day 2018 to encourage women to speak out about symptoms, and get help. Kegel8’s support of #PositivePause was recognised on-air via the iconic BBC Radio4 Women’s Hour programme. On the same day, Kegel8’s founder was featured on BBC Radio Humberside and in The Hull Daily Mail. Both health campaigns have helped Kegel8 reach new audiences and form valuable relationships with advocates ranging from physiotherapists, midwives, obstetricians and nutritionists to charities and consumer bloggers.
Our media coach, Kate Chacksfield, provided superlative media training for Kegel8’s Founder and other staff, providing communications finesse for their passionate team. We’re proud to help position the firm as much more than just a supplier of products, but also a source of essential information for consumers on all things ‘pelvic health’.