Helicopter Film Services

Helicopter Film Services

Amid a burgeoning visual special effects (VFX) industry which contributes markedly to the UK economy, Curious PR is working for Europe’s leading aerial filming business, Helicopter Film Services (HFS).

Being retained by HFS Group means we have had the privilege of working with world-renowned Aerial Director of Photography, Jeremy Braben, who is CEO of HFS Group – of which Helicopter Film Services is just one noisy, moving part! Our work means we are involved in a broad spectrum of PR and marketing activities. These include liaising over HFS’s sponsorship of the prestigious Televisual Bulldog Awards, producing adverts and marketing materials, and working alongside technology manufacturers such as ARRI, SONY and ARRI on HFS’s latest technology projects and initiatives.

For instance in 2017, we launched the Typhon array: six cameras mounted together to enable aerial or ground-based filming of ‘plates’ for combining in post production to produce the type of breath-taking sequences for which the UK nation is known – as used by HFS to capture the train chase sequence in Paddington 2. In 2019, we launched the Typhon2, which has a toe-in configuration, plus, the TITAN Ultra-heavy Lift Drone – a ‘monster bit of kit’ that enables 35mm film or digital format cameras to be flown for even long flying times. (Despite industry hype about these abilities, the TITAN is capable, and was designed following discussions with some legendary directors of photography looking for such a solution.)

In 2020, we were proud to announce the company is to carbon balance its CO2 emissions – a first-in-sector move, supported by BAFTA albert, and other groups urging improved sustainability within Production.

Media coverage continues to appear in important titles: American Cinematographer, (circulation: 90K), British CinematographerBroadcast, Televisual, Definition, Broadcast Film & Video and other  titles, including published books. And whilst he prefers to stay behind the camera, we sometimes insist Jeremy enters the studio, such as for his interview with Jo Good for BBC Radio London to yield fascinating insights and stories about aerial filming, including his baptism by fire working with Director, James Cameron, on Titanic!

And the best bit about working in PR? We get to organise celebrations such as HFS’s 25 Year Anniversary Party at a rooftop location (of course) in Soho. We added the brand partners, flight-themed playlists, and of course, ensured the aviation-themed treats flew – all night long!

We were extremely proud to see Jeremy become an Associate Member of the British Society of Cinematographers, the BSC.