Great Green Wall
Environmental sustainability is a huge focus at Curious PR, so we are proud to be communicating about The Great Green Wall initiative on behalf of the UNCCD (United Nations Convention to Combat Desertification). This African-led project is planting 8,000km of vegetation right across the continent to prevent desertification, and provide life and livelihoods – including creation of 10m jobs by 2030. A ‘wall that unites’, The Great Green Wall is one of the most inspirational and urgent movements of our time. The wall is currently around 15% complete, and once it is fully planted, it will be visible from space – The largest man made creation in history! This is an ongoing project, but generating much needed press and global attention for the initiative is bringing the Curious team true satisfaction. Find the Great Green Wall on instagram here and follow for updates.