We’ve been communicating on behalf of Globechain, the only global online B2B marketplace for unwanted items. Its clients – largely in the retail, construction, office and medical sectors – can list anything from office chairs to mannequins and hospital beds on its website, enabling free collection of the items by businesses, charities or NGOs. In return, the donating company receives valuable social impact and waste data (contributing to ESG data), and hears how its items will be used, plus how much money it has saved on waste disposal. This is a new type of business that feeds directly into the circular economy.
Our PR strategy for Globechain has centred around two campaigns which were carefully timed to coincide with the news landscape. In the post-Christmas ‘splurge’ season, we highlighted data that shows a staggering 50% of items the UK buys online and returns are either incinerated or sent to landfill! Ahead of the Environmental Audit Committee’s report on high street fashion stores’ practices concerning sustainability, we launched Globechain’s ‘fast fashion’ campaign. Together, our campaigns led to widespread national and international media coverage, which has so far resulted in an impressive reach of over 110m. This included a live television interview with Globechain CEO, May Al-Karooni, on BBC World News (global audience: over 100m) plus, articles in important trade titles such as Recycling And Waste World, Material Recycling World, Environment Journal, Government Europa, Better Society. May also participated in a podcast with the Editor of environmental sustainability platform, Edie.net.
Globechain has been winning green business and innovation awards, and we’re finding further opportunities to spread the word to to the media and other stakeholders that ‘Waste’ is only ‘waste’ – if you waste it! We’re proud to have worked with a company that helps organisations around the globe benefit from donated items that would otherwise be wasted, yet are in great demand elsewhere. Globechain was recently listed by Forbes as one if its ‘Start-Ups To Watch in 2019′.