Francesca is a versatile PR and marketing practitioner, with 20 years’ experience across tech, healthcare, fashion, travel and FMCG for big brands like Mars and IBM as well as smaller specialist clients. Her proudest work has been with the Voluntary Sector. Her strength lies in casting the spotlight on the human interest angle of a story. At Help the Aged (now AgeUK) and Mencap she led campaigns to raise vital funds, as well as to lobby Parliament for better rights and support for people. At the Disability Rights Commission she raised awareness of new equality legislation. She was also involved in the launch of the Community Channel, which provides a broadcasting platform to charities and communities. She is passionate about harnessing the power of the media to change minds and influence people. Francesca is fluent in Spanish.