Whether you have children of your own, or are simply interested in the future of our society, you can’t help have noticed growing concern about today’s young people and their perceived need to stay ‘on and connected’ 24/7, 365 days a year, looking cool, in all the right places – via social media or a […]
It takes a global team to diffuse a ‘ticking time bomb’! Today, we received the news via the WHO and Imperial College London that women in South Korea and other industrialised nations will have an average life expectancy of 90 years by 2030. Progress on longevity would seem to be inexorable. Yet will this really […]
Sir David Attenborough shows 1Bn viewers: There’s No 2nd Chance for Our Planet… As specialists in communicating on the subject of environmental sustainability, the Curious PR team was thrilled to receive an invitation to the press preview of the latest BBC blockbuster, Planet Earth II, and even more excited to get to meet none other than […]
This blog looks at some of the facts about Vitamin D, and intriguingly, how a lack of the ‘sunshine vitamin’ is being implicated in a host of diseases never previously associated with it. Vitamin D allows us to absorb calcium, iron, magnesium and zinc, and is crucial for tooth and bone development. Around 80% of our vitamin […]
Last week, I attended a talk for people involved in healthcare communications to hear how ‘nudge theory’ is being used at the Department Of Health to change health behaviours and improve outcomes. Definitions vary, but essentially, nudge theory is the use of suggestion or reinforcement to achieve non-forced compliance. Think toilet blocks in urinals to […]
